Preface........................................................ ................................13
Section I. RESEARCH METHODOLOGY
Chapter 1. Types sociological research............................25
1.1. Social and sociological research........................25
1.2. Trial and pilot studies...................................................35
1.3. Descriptive and analytical research................41
1.4. Spot study......................................................... ....42
1.5. Complete and selective research...................................43
1.6. Repeated studies........................................................ .44
1.7. Monitoring........................................................ ....................48
1.8. Field research........................................................ ......51
1.9. Case study................................................................. ...54
1.10. Operational research...................................................60
1.11. Survey and non-survey research methods..........67
1.12. Signs of a scientific survey...................................................70
1.13. Types of survey......................................................... ....................75
1.14. Technical means of interrogation...................................................78
Chapter 2. Sampling theory and methodology...................................................81
2.1. Why is sampling needed?........................................................ .......81
2.2. Basic concepts and essence of the sampling method.........85
2.3. Types and methods of sampling................................................................... ....92
2.4. Probability (random) sampling methods................95
2.4.1 Simple random sampling....................................................96
2.4.2. Systematic selection...................................................99
2.4.3. Regionalized and stratified sampling......102
2.4.4. Cluster sampling................................................... ..105
2.5. Non-probability (non-random) sampling methods...... 108
2.5.1. Quota sampling................................................... ....111
2.6. Multi-stage sampling...................................................114
2.7. Ideal and real aggregates........................117
2.8. Sample size calculation................................................................... ...121
2.9. Sampling error................................................... ............129
2.10. Inspection and repair of sampling......................................................... 135
2.11. Sampling sheet......................................................... .. 140
2.12. Representativeness......................................................... ..... 143
Chapter 3. Sociological research program...................147
3.1. General overview about the program........................147
3.2. Theoretical and methodological part of the program...........152
3.2.1. Formulation and justification of the research problem..152
3.2.2. Goals and objectives of the study...................................160
3.2.3. Definition of the object and subject of research.......163
3.2.4. Logical analysis of basic concepts...................167
3.2.5. Theoretical interpretation...................................168
3.2.6. Proposing hypotheses.........................................................171
3.2.7. Empirical interpretation of concepts................174
3.3. Methodological part of the program...................................177
3.3.1. Sample................................................. ...................177
3.3.2. Justification of methods for collecting empirical data.... 178
3.3.3. Methods of collecting information...................................179
3.3.4. Methods of data processing and analysis.................................... 180
3.3.5. Organizational plan for the study......183
3.4. Scientific report........................................................ ............... 184
Chapter 4. Analysis of empirical data....................................................187
4.1. General principles data analysis................................... 188
4.2. Analysis of univariate distributions...................................193
4.2.1. Nominal scale...................................................194
4.2.2. Rank scale................................................... .......199
4.2.3. Interval scale...................................................200
4.3. Analysis of bivariate distributions...................................208
Chapter 5. Tabular and graphical presentation of data........219
5.1. Tabular presentation of data...................................219
5.2. Techniques for editing tables...................................227
5.3. Graphical representation data................................242
Chapter 6. Where, by whom and how sociologists work....................................249
6.1. The nature and content of the applied worker's work......249
6.2. What awaits a graduate sociologist...................................259
6.3. Clients and consultants........................................................ 263
6.4. Internal and external consultants...................................267
6.5. Qualities of a consultant......................................................... ...272
6.6. Counseling as a Career...................................................276
Section II. SOCIOLOGICAL QUESTIONNAIRE
Chapter 1. Types and types of questionnaire questions....................................281
1.1. Cognitive capabilities of the questionnaire question......281
1.2. Functions of a questionnaire question...................................................288
1.3. Logical structure of the question...................................................291
1.4. Types of questionnaire questions................................................................... 294
1.5. Closed and open questions.....................................297
1.6. Filter questions......................................................... ..........307
1.7. Difficult questions................................................... ..........311
1.8. The relationship between survey questions and the number of respondents.... 316
Chapter 2. Composition of the questionnaire.................................................... .........319
2.1. Structure or composition?...................................................319
2.2. General composition of the questionnaire...................................................322
2.3. Basic part of the questionnaire................................................... ....324
2.4. Essential Principles composition of the questionnaire...................327
2.5. Service sections of the questionnaire...................................330
2.6. Coding rules................................................... ....332
2.7. Questionnaire development......................................................... ..........334
Chapter 3. Wording of questions and quality of the questionnaire................................337
3.1. Basic rules for formulating questions................337
3.2. Analysis of the quality of the questionnaire................................................... ..344
3.3. Logical control of the questionnaire...................................................351
Chapter 4. Errors and field control.................................................... ..359
4.1. Questions you shouldn't ask...................................................359
4.2. Good and sustainable questions...................................365
4.3. “Name effect” when formulating questions.................................371
4.4. Questionnaire errors and field control...................................373
Section III. SURVEY METHODS
Chapter 1. Interview methodology and technology....................................383
1.1. Definition and features of the interview...................................383
1.2. Interviews in qualitative and quantitative sociology....394
1.3. Organization of focus groups.............................................397
1.3.1. Composition and size of the focus group......398
1.3.2. Restrictions on participation in a focus group......400
1.3.3. Procedure.........................................................401
1.3.4. Arrangement of the premises.............................................403
1.3.5. Functions and quality of a moderator...................................404
1.4. Selection, preparation, briefing of interviewers......406
1.5. Interviewer effect................................................... ......411
Chapter 2. Types and types of interviews.................................................... .....415
2.1. Interview typology................................................................... ......415
2.2. Formalized interview........................................422
2.3. Free interview................................................... ......426
2.4. Focus group................................................... ...............430
2.4.1. From the history of the issue................................................... .430
2.4.2. Definition and features of the method......431
2.4.3. Advantages and disadvantages...................................435
2.4.4. Scope of application................................................... .436
2.5. Telephone interview is good, but very bad.........438
Chapter 3. Marketing research....................................................449
3.1. Goals and objectives of marketing research......449
3.2. The problem of sampling and representativeness...................454
3.3. Difficulties in communication between the customer and the researcher........459
3.4. Brief and briefing........................................................ ...............462
3.5. Methodological and technique research......466
3.6. Laboratory survey (Hall-test)................................................470
3.7. Home test (Home-test)................................................... 473
3.8. Personal interview (face-to-face)................................................474
3.9. Desk Research...................................476
3.10. OMNIBUS telephone poll...................................478
3.11. The VALS Survey................................................... ............480
3.12. VALS Survey Questionnaire (online version)................................484
Chapter 4. Expert survey................................................................. ..........487
4.1. Expert survey methodology...................................487
4.2. Types of expert survey...................................................490
4.3. Selection of experts........................................................ .............497
4.4. Validity factors expert assessments.....................500
4.5. Errors and difficulties in using expert survey.....501
4.6. Unusual experts................................................... .....502
Chapter 5. Methods of political research....................................505
5.1. Entrance and Exit Surveys...................................................505
5.2. Primaries - make-believe elections?................................508
5.3. Exit-Poll: have you voted yet?...................................510
5.4. Political rating......................................................... ..515
Section IV. NON-SURVEY METHODS
Chapter 1. Observation in the social sciences....................................525
1.1. The essence of observation................................................... ..525
1.2. Distinctive Features scientific observation......529
1.3. Specifics of sociological observation...................531
1.4. Types of observation................................................... ..........536
1.5. Formal observation...................................................542
1.6. Participant observation...................................................543
1.7. Advantages and Disadvantages of Surveillance......550
1.8. The role and qualities of the observer...................................................553
Chapter 2. Analysis of documents.................................................... ..........555
2.1. Documentary base of sociology...................................555
2.2. Document analysis: general provisions.......................562
2.3. Methodology and technique of content analysis......568
Chapter 3. Scientific experiment.................................................... .....583
3.1. The essence of a scientific experiment...................................583
3.2. Methodology and experimental technique...................................586
3.3. Experimentation procedure...................................590
3.4. Formation of groups in the experiment...................................591
3.5. Errors and difficulties in the experiment...................................593
3.6. Classification of experiments...................................595
3.7. Sociodramatic and ethnomethodological experiments..604
Chapter 4. Action research................................................... ................607
4.1. Definition and scope...................................607
4.2. Philosophical foundations........................................................ 610
4.3. Methodology................................................. ...................611
4.4. Procedure......................................................... ...614
4.5. Cyclicity and iteration................................................................... 615
4.6. AR methods................................................... .......................618
4.7. History of the issue................................................... ............619
4.8. AR Paradigms................................................... ................621
4.9. Interventionist sociology................................623
Chapter 5. Application of tests in applied sociology.................................627
5.1. Testing methodology...................................................628
5.2. Classification of tests................................................... ...636
5.3. Sociometric procedures.............................................642
5.4. Testing technology........................................655
5.5. Computer testing...................................................661
Chapter 6. Research centers...................................................665
6.1. Gallup......................................................... ..........665
6.2. Institute of Demoscopy................................................... ...669
6.3. VTsIOM........................................................ ...........................672
6.4. ESOMAR................................................... ........................678
6.5. NORC................................................... ...............................679
6.6. NatCen................................................... ...........................680
6.7. INION RAS................................................... ...................681
6.8. GfK Group................................................... .......................684
6.9. QUANTUM................................................... ...................687
6.10. Consulting organizations...................................691
Applications........................................................ ...............................697
Glossary of terms................................................... .......................721
Literature................................................. ................................735

M.: 2004. - 768 p.

The textbook discusses the methodology, methods and techniques of sociological research. Particular attention is paid to the types of sociological research, the theory and practice of sampling, the creation of a sociological research program, the form of data presentation and their analysis. The types and forms of work of sociologists, their place and role in modern world. Much attention is paid to the formation of sociological questionnaires and the problems of their creation. Important place devoted to survey methods. The chapter on methods of political research is of undoubted interest. A large section is devoted to non-survey methods. The use of tests in applied sociology is discussed separately. The book ends with a chapter that describes the world's most famous sociological research centers.

The book is addressed primarily to undergraduate and graduate students, as well as teachers of sociological departments. It is of interest not only to academic researchers, but also to everyone interested in sociological science.

Format: doc/zip

Size: 2.25 MB

/Download file

CONTENT
Preface........................................................ ................................13
Section I. RESEARCH METHODOLOGY
Chapter 1. Types of sociological research...................................25
1.1. Social and sociological research........................25
1.2. Trial and pilot studies...................................................35
1.3. Descriptive and analytical research................41
1.4. Spot study......................................................... ....42
1.5. Complete and selective research...................................43
1.6. Repeated studies........................................................ .44
1.7. Monitoring........................................................ ....................48
1.8. Field research........................................................ ......51
1.9. Case study................................................................. ...54
1.10. Operational research...................................................60
1.11. Survey and non-survey research methods..........67
1.12. Signs of a scientific survey...................................................70
1.13. Types of survey......................................................... ....................75
1.14. Technical means of interrogation...................................................78
Chapter 2. Sampling theory and methodology...................................................81
2.1. Why is sampling needed?........................................................ .......81
2.2. Basic concepts and essence of the sampling method.........85
2.3. Types and methods of sampling................................................................... ....92
2.4. Probability (random) sampling methods................95
2.4.1 Simple random sampling....................................................96
2.4.2. Systematic selection...................................................99
2.4.3. Regionalized and stratified sampling......102
2.4.4. Cluster sampling......................................................... ..105
2.5. Non-probability (non-random) sampling methods...... 108
2.5.1. Quota sampling......................................................... ....111
2.6. Multi-stage sampling...................................................114
2.7. Ideal and real aggregates........................117
2.8. Sample size calculation................................................................... ...121
2.9. Sampling error................................................... ............129
2.10. Inspection and repair of samples.................................................. 135
2.11. Sampling sheet......................................................... .. 140
2.12. Representativeness......................................................... ..... 143
Chapter 3. Sociological research program...................147
3.1. General overview of the program...................................147
3.2. Theoretical and methodological part of the program...........152
3.2.1. Formulation and justification of the research problem..152
3.2.2. Goals and objectives of the study...................................160
3.2.3. Definition of the object and subject of research.......163
3.2.4. Logical analysis of basic concepts...................167
3.2.5. Theoretical interpretation...................................168
3.2.6. Proposing hypotheses.........................................................171
3.2.7. Empirical interpretation of concepts................174
3.3. Methodological part of the program...................................177
3.3.1. Sample................................................. ...................177
3.3.2. Justification of methods for collecting empirical data.... 178
3.3.3. Methods of collecting information...................................179
3.3.4. Methods of data processing and analysis.................................... 180
3.3.5. Organizational plan for the study......183
3.4. Scientific report........................................................ ............... 184
Chapter 4. Analysis of empirical data....................................................187
4.1. General principles of data analysis................................... 188
4.2. Analysis of univariate distributions...................................193
4.2.1. Nominal scale...................................................194
4.2.2. Rank scale................................................... .......199
4.2.3. Interval scale...................................................200
4.3. Analysis of bivariate distributions...................................208
Chapter 5. Tabular and graphical presentation of data........219
5.1. Tabular presentation of data...................................219
5.2. Techniques for editing tables...................................227
5.3. Graphical representation of data...................................242
Chapter 6. Where, by whom and how sociologists work....................................249
6.1. The nature and content of the applied worker's work......249
6.2. What awaits a graduate sociologist...................................259
6.3. Clients and consultants........................................................ 263
6.4. Internal and external consultants...................................267
6.5. Qualities of a consultant......................................................... ...272
6.6. Counseling as a Career...................................................276
Section II. SOCIOLOGICAL QUESTIONNAIRE
Chapter 1. Types and types of questionnaire questions....................................281
1.1. Cognitive capabilities of the questionnaire question......281
1.2. Functions of a questionnaire question...................................................288
1.3. Logical structure of the question...................................................291
1.4. Types of questionnaire questions................................................................... 294
1.5. Closed and open questions...................................................297
1.6. Filter questions......................................................... ..........307
1.7. Difficult questions................................................... ..........311
1.8. The relationship between survey questions and the number of respondents.... 316
Chapter 2. Composition of the questionnaire.................................................... .........319
2.1. Structure or composition?...................................................319
2.2. General composition of the questionnaire...................................................322
2.3. Basic part of the questionnaire................................................... ....324
2.4. The most important principles of questionnaire composition...................327
2.5. Service sections of the questionnaire...................................330
2.6. Coding rules................................................... ....332
2.7. Development of the questionnaire................................................... ..........334
Chapter 3. Wording of questions and quality of the questionnaire................................337
3.1. Basic rules for formulating questions................337
3.2. Analysis of the quality of the questionnaire................................................... ..344
3.3. Logical control of the questionnaire...................................................351
Chapter 4. Errors and field control.................................................... ..359
4.1. Questions you shouldn't ask...................................................359
4.2. Good and sustainable questions...................................365
4.3. “Name effect” when formulating questions.................................371
4.4. Questionnaire errors and field control...................................373
Section III. SURVEY METHODS
Chapter 1. Interview methodology and technology....................................383
1.1. Definition and features of the interview...................................383
1.2. Interviews in qualitative and quantitative sociology....394
1.3. Organization of focus groups.............................................397
1.3.1. Composition and size of the focus group......398
1.3.2. Restrictions on participation in a focus group......400
1.3.3. Procedure.........................................................401
1.3.4. Arrangement of the premises.............................................403
1.3.5. Functions and quality of a moderator...................................404
1.4. Selection, preparation, briefing of interviewers......406
1.5. Interviewer effect................................................... ......411
Chapter 2. Types and types of interviews.................................................... .....415
2.1. Interview typology................................................................... ......415
2.2. Formalized interview........................................422
2.3. Free interview................................................... ......426
2.4. Focus group................................................... ...............430
2.4.1. From the history of the issue................................................... .430
2.4.2. Definition and features of the method......431
2.4.3. Advantages and disadvantages...................................435
2.4.4. Scope of application................................................... .436
2.5. Telephone interview is good, but very bad.........438
Chapter 3. Marketing research....................................................449
3.1. Goals and objectives of marketing research......449
3.2. The problem of sampling and representativeness...................454
3.3. Difficulties in communication between the customer and the researcher........459
3.4. Brief and briefing........................................................ ...............462
3.5. Methodological and technical research techniques......466
3.6. Laboratory survey (Hall-test)................................................470
3.7. Home test (Home-test)................................................... 473
3.8. Personal interview (face-to-face)................................................474
3.9. Desk Research...................................476
3.10. OMNIBUS telephone poll...................................478
3.11. The VALS Survey................................................... ............480
3.12. VALS Survey Questionnaire (online version)................................484
Chapter 4. Expert survey................................................................. ..........487
4.1. Expert survey methodology...................................487
4.2. Types of expert survey...................................................490
4.3. Selection of experts........................................................ .............497
4.4. Factors of validity of expert assessments...................................500
4.5. Errors and difficulties in using expert survey.....501
4.6. Unusual experts................................................... .....502
Chapter 5. Methods of political research....................................505
5.1. Entrance and Exit Surveys...................................................505
5.2. Primaries - make-believe elections?................................508
5.3. Exit-Poll: have you voted yet?...................................510
5.4. Political rating......................................................... ..515
Section IV. NON-SURVEY METHODS
Chapter 1. Observation in the social sciences....................................525
1.1. The essence of observation................................................... ..525
1.2. Distinctive features of scientific observation......529
1.3. Specifics of sociological observation...................531
1.4. Types of observation........................................................ ..........536
1.5. Formal observation...................................................542
1.6. Participant observation...................................................543
1.7. Advantages and Disadvantages of Surveillance......550
1.8. The role and qualities of the observer...................................................553
Chapter 2. Analysis of documents.................................................... ..........555
2.1. Documentary base of sociology...................................555
2.2. Document analysis: general provisions...................................562
2.3. Methodology and technique of content analysis......568
Chapter 3. Scientific experiment.................................................... .....583
3.1. The essence of a scientific experiment...................................583
3.2. Methodology and experimental technique...................................586
3.3. Experimentation procedure...................................590
3.4. Formation of groups in the experiment...................................591
3.5. Errors and difficulties in the experiment...................................593
3.6. Classification of experiments...................................595
3.7. Sociodramatic and ethnomethodological experiments..604
Chapter 4. Action research................................................... ................607
4.1. Definition and scope...................................607
4.2. Philosophical foundations........................................................ 610
4.3. Methodology................................................. ...................611
4.4. Procedure......................................................... ...614
4.5. Cyclicity and iteration................................................................... 615
4.6. AR methods................................................... .......................618
4.7. History of the issue................................................... ............619
4.8. AR Paradigms................................................... ................621
4.9. Interventionist sociology................................623
Chapter 5. Application of tests in applied sociology.................................627
5.1. Testing methodology...................................................628
5.2. Classification of tests................................................... ...636
5.3. Sociometric procedures.............................................642
5.4. Testing technology........................................655
5.5. Computer testing...................................................661
Chapter 6. Research centers...................................................665
6.1. Gallup......................................................... ..........665
6.2. Institute of Demoscopy................................................... ...669
6.3. VTsIOM........................................................ ...........................672
6.4. ESOMAR......................................................... ........................678
6.5. NORC................................................... ...............................679
6.6. NatCen................................................... ...........................680
6.7. INION RAS................................................... ...................681
6.8. GfK Group................................................... .......................684
6.9. QUANTUM................................................... ...................687
6.10. Consulting organizations...................................691
Applications........................................................ ...............................697
Glossary of terms................................................... .......................721
Literature................................................. ................................735

Year of manufacture: 2004

Size: 1.8 MB

Format: doc

The methodology, methodology, and technique of sociological research are the basis of Dobrenkov’s textbook “Methods of Sociological Research.” The textbook discusses types of sociological research, theory and practice of sampling, analysis and forms of data presentation. The works of leading sociologists are analyzed and analyzed, the place and role of their theories in modern sociology is indicated. An important part of the book is the section that describes the compilation of sociological questionnaires and the problems of their creation. Special attention is also paid to survey methods. In addition, in the textbook “Methods of Sociological Research” there is an interesting chapter about methods of political research. Several chapters in the book are devoted to non-survey methods in sociology. Additionally, the use of tests in applied sociology is considered. “Methods of Sociological Research” ends with Dobrenkov’s chapter describing the most famous sociological research centers.

The textbook discusses the methodology, methods and techniques of sociological research. Particular attention is paid to the types of sociological research, the theory and practice of sampling, the creation of a sociological research program, the form of data presentation and their analysis. The types and forms of work of sociologists, their place and role in the modern world are described. Much attention is paid to the formation of sociological questionnaires and the problems of their creation. An important place is given to survey methods. The chapter on methods of political research is of undoubted interest. A large section is devoted to non-survey methods. The use of tests in applied sociology is discussed separately. The book ends with a chapter that describes the world's most famous sociological research centers.
The book is addressed primarily to undergraduate and graduate students, as well as teachers of sociological departments. It is of interest not only to academic researchers, but also to everyone interested in sociological science.

You have opened one of the wonderful books published in the “Classical University Textbook” series, dedicated to the 250th anniversary of Moscow University. The series includes over 150 textbooks and teaching aids, recommended for publication by the Academic Councils of faculties, the editorial council of the series and published for the anniversary by decision of the Academic Council of Moscow State University.

Moscow University has always been famous for its professors and teachers, who educated more than one generation of students, who subsequently made a significant contribution to the development of our country, being the pride of domestic and world science, culture and education.

The high level of education provided by Moscow University is primarily ensured by high level textbooks and teaching aids written by outstanding scientists and teachers, which combine both depth and accessibility of the material presented. These books accumulate invaluable experience in teaching methods and methodology, which becomes the property of not only Moscow University, but also other universities in Russia and around the world.

The publication of the “Classical University Textbook” series clearly demonstrates the contribution that Moscow University makes to classical university education in our country and undoubtedly serves its development.

The solution to this noble task would have been impossible without the active assistance of the publishing houses that took part in the publication of books in the “Classical University Textbook” series. We regard this as their support for the position that Moscow University takes in matters of science and education. This also serves as evidence that the 250th anniversary of Moscow University is an outstanding event in the life of our entire country and the global educational community.

CONTENT
Preface
Section I. RESEARCH METHODOLOGY
Chapter 1. Types of sociological research
1.1. Social and sociological research
1.2. Trial and pilot studies
1.3. Descriptive and analytical research
1.4. Spot study
1.5. Complete and selective research
1.6. Repeated studies
1.7. Monitoring
1.8. Field research
1.9. Case study
1.10. Operational research
1.11. Survey and non-survey research methods
1.12. Signs of a scientific survey
1.13. Types of survey
1.14. Technical survey tools
Chapter 2. Theory and methodology of sampling
2.1. Why is sampling needed?
2.2. Basic concepts and essence of the sampling method
2.3. Sampling types and methods
2.4. Probability (random) sampling methods
2.4.1 Simple random sampling
2.4.2. Systematic selection
2.4.3. Regionalized and stratified sampling
2.4.4. Cluster sampling
2.5. Non-probability (non-random) sampling methods
2.5.1. Quota sampling
2.6. Multi-stage sampling
2.7. Ideal and real aggregates
2.8. Sample size calculation
2.9. Sampling error
2.10. Sample inspection and repair
2.11. Sample passport
2.12. Representativeness
Chapter 3. Sociological research program
3.1. General overview of the program
3.2. Theoretical and methodological part of the program
3.2.1. Formulation and justification of the research problem
3.2.2. Goals and objectives of the study
3.2.3. Definition of the object and subject of research
3.2.4. Logical analysis of basic concepts
3.2.5. Theoretical interpretation
3.2.6. Hypothesizing
3.2.7. Empirical interpretation of concepts
3.3. Methodological part of the program
3.3.1. Sample
3.3.2. Rationale for empirical data collection methods
3.3.3. Methods of collecting information
3.3.4. Data processing and analysis methods
3.3.5. Organizational plan of the study
3.4. Scientific report
Chapter 4. Analysis of empirical data
4.1. General principles of data analysis
4.2. Analysis of univariate distributions
4.2.1. Nominal scale
4.2.2. Rank scale
4.2.3. Interval scale
4.3. Analysis of bivariate distributions
Chapter 5. Tabular and graphical presentation of data
5.1. Tabular presentation of data
5.2. Table editing techniques
5.3. Graphical representation of data
Chapter 6. Where, by whom and how sociologists work
6.1. The nature and content of the applied worker’s work
6.2. What awaits a graduate sociologist?
6.3. Clients and consultants
6.4. Internal and external consultants
6.5. Qualities of a consultant
6.6. Counseling as a career
Section II. SOCIOLOGICAL QUESTIONNAIRE
Chapter 1. Types and types of questionnaire questions
1.1. Cognitive capabilities of the questionnaire question
1.2. Functions of a questionnaire question
1.3. Logical structure of the question
1.4. Types of survey questions
1.5. Closed and open questions
1.6. Filter questions
1.7. Difficult questions
1.8. The relationship between survey questions and the number of respondents
Chapter 2. Composition of the questionnaire
2.1. Structure or composition?
2.2. General composition of the questionnaire
2.3. Basic part of the questionnaire
2.4. The most important principles of questionnaire composition
2.5. Service sections of the questionnaire
2.6. Coding rules
2.7. Questionnaire development
Chapter 3. Wording of questions and quality of the questionnaire
3.1. Basic rules for formulating questions
3.2. Questionnaire quality analysis
3.3. Logical control of the questionnaire
Chapter 4. Errors and field control
4.1. Questions you shouldn't ask
4.2. Good and sustainable questions
4.3. "Name effect" when formulating questions
4.4. Questionnaire errors and field control
Section III. SURVEY METHODS
Chapter 1. Interview methodology and technology
1.1. Definition and features of the interview
1.2. Interviews in qualitative and quantitative sociology
1.3. Organization of focus groups
1.3.1. Composition and size of the focus group
1.3.2. Restrictions on focus group participation
1.3.3. Procedure
1.3.4. Room arrangement
1.3.5. Functions and quality of a moderator
1.4. Selection, preparation, instruction of interviewers
1.5. Interviewer effect
Chapter 2. Types and types of interviews
2.1. Interview typology
2.2. Formal interview
2.3. Free interview
2.4. Focus group
2.4.1. From the history of the issue
2.4.2. Definition and features of the method
2.4.3. Advantages and Disadvantages
2.4.4. Scope of application
2.5. Telephone interview is good, but very bad
Chapter 3. Marketing research
3.1. Goals and objectives of marketing research
3.2. The problem of sampling and representativeness
3.3. Difficulties in communication between the customer and the researcher
3.4. Brief and Briefing
3.5. Methodological and technical research techniques
3.6. Laboratory survey (Hall-test)
3.7. Home test (Home-test)
3.8. Personal interview (face-to-face)
3.9. Desk Research
3.10. OMNIBUS telephone survey
3.11. The VALS Survey
3.12. VALS Survey Questionnaire (online version)
Chapter 4. Expert survey
4.1. Expert survey methodology
4.2. Types of expert survey
4.3. Selection of experts
4.4. Factors of validity of expert assessments
4.5. Errors and difficulties in using expert surveys
4.6. Unusual Experts
Chapter 5. Methods of political research
5.1. Entrance and exit surveys
5.2. Are primaries a make-believe election?
5.3. Exit-Poll: have you already voted?
5.4. Political rating
Section IV. NON-SURVEY METHODS
Chapter 1. Observation in the Social Sciences
1.1. The Essence of Observation
1.2. Distinctive Features of Scientific Observation
1.3. Specifics of sociological observation
1.4. Types of surveillance
1.5. Formal observation
1.6. Participant observation
1.7. Advantages and Disadvantages of Surveillance
1.8. The role and qualities of the observer
Chapter 2. Document Analysis
2.1. Documentary base of sociology
2.2. Document analysis: general provisions
2.3. Methodology and technique of content analysis
Chapter 3. Scientific experiment
3.1. The essence of a scientific experiment
3.2. Methodology and experimental technique
3.3. Experimentation procedure
3.4. Formation of groups in the experiment
3.5. Errors and difficulties in the experiment
3.6. Classification of experiments
3.7. Sociodramatic and ethnomethodological experiments
Chapter 4. Action research
4.1. Definition and scope
4.2. Philosophical foundations
4.3. Methodology
4.4. Procedure
4.5. Cyclicity and iteration
4.6. AR methods
4.7. Background
4.8. AR Paradigms
4.9. Interventionist sociology
Chapter 5. Application of tests in applied sociology
5.1. Testing methodology
5.2. Classification of tests
5.3. Sociometric procedures
5.4. Testing technology
5.5. Computer testing
Chapter 6. Research centers
6.1. Gallup Institute
6.2. Institute of Demoscopy
6.3. VTsIOM
6.4. ESOMAR
6.5. NORC
6.6. NatCen
6.7. INION RAS
6.8. GfK Group
6.9. QUANTUM
6.10. Consulting organizations
Applications
Glossary of terms
Literature.

The textbook reveals the terminology and foundations of scientific knowledge, characterizes the structure and specificity of sociological knowledge, qualitative and quantitative methodology, nature and functions sociological theory, methodology and survey techniques public opinion. Methods for compiling a program are demonstrated. empirical research, the rules for constructing a sociological questionnaire are outlined, and the techniques of marketing research are described. The theory and methodology of sampling, typology of types of empirical research, measurement and statistics in sociological science. Experiments and quasi-experiments are considered, the specifics and methods in applied sociology are outlined. For better assimilation of the material, brief conclusions are given for the chapters, test questions and assignments, as well as tests.

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