Marketing education at berkeley. Review of studying at UC Berkeley Business School

Going to Berkeley applicants can count on a Bachelor's degree or an academic Associate's degree in a variety of specialties. Studying for a Bachelor's degree can take only 3 years, and an Associate's degree can take 18 months. It is possible to study under a special shortened program, but with obtaining the appropriate certificate in 9 months.

To the exclusive advantages of Berkeley refers, as we usually say, industrial practice. During the final 3 months of the Associate degree program and 6 months of the Bachelor's degree, students work in companies in their specialty, and attend classes in the evenings. Students are constantly advised both on the terms of the internship and issues of starting a career, rules for writing a resume, and interviewing potential employers.

As a rule, this gives positive results.

Bachelor of Business Administration (BBA).

Campuses in New York State:

  • Accounting
  • Marketing and Fashion Management
  • Management
  • Marketing
  • Management in the area information systems
  • International business

Business Bachelor of Business Administration (BBA).

Campuses in New Jersey:

  • Business Administration
  • Accounting
  • Management
  • Marketing
  • International business
  • HR management marketing and management in the fashion industry

Training for 3 years.

Associate Degree Programs:

Training in this program lasts 18 months.

  • Accounting
  • Information systems management
  • Marketing
  • Management

Marketing and Management in the Fashion Industry - International Business - Paralegal Training - Criminal Justice - Interior Design - Web Design - Network Management

The university has 5 campuses. All are located in the Greater New York area. Students can choose where to study: in the suburbs or in the center of the largest metropolis. All suburban campuses are located within a 40-minute drive from New York, so students are not cut off from the cultural, professional and educational potential of the metropolis.

Applicants to Berkeley typically provide an English-translated high school diploma or diploma, proof of proficiency English according to the TOEFL system or another certificate confirming completion of accredited courses, as well as a document from the bank confirming the availability of the necessary cash- $27,000 minimum.

Almost three years ago (I was 28 then) I worked as a copywriter at Yandex and really wanted to become a marketer. I read a lot about marketing, but it’s difficult to make your old company take you seriously in your new profession.

I was thinking about going for a second degree in marketing, but I couldn’t make up my mind. I don’t believe in correspondence; studying full-time is too expensive in terms of lost profits (lost wages). There remained an evening department. But by that time I already had a family and a three-year-old child - I didn’t want to take away his evenings for many years.

Time passed and nothing happened.

BOOK

I don’t remember how I bought Oleg Tinkov’s book “I’m like everyone else.” But I remember that I read it avidly in electronic form over two three-hour trips and then was very surprised in the store when I saw how thick it was. :)

My heart began to beat at one paragraph - I learned that Oleg studied marketing at Berkeley for several months. An intensive marketing course with professors from the University of California sounded very cool:

I studied at the Mining Institute for two and a half years and at Berkeley for six months - these two training models cannot even be compared. I officially declare that the Russian educational institutions- This kindergarten. These are cheats and cheat sheets. Nothing. In America, serious work is underway. Plowing. Speaking in Russian, I'm just stuck. There are very difficult exams, I barely passed them, with C grades, and I am proud that I have this diploma hanging in my office. And most importantly, I absorbed everything like a sponge and was well prepared for my next breakthrough - the beer business. Afterwards, Berkeley already knew exactly what, how and why.

AFTER

We were driving along the highway at night, my husband fell asleep at the wheel, I was reading in the back seat. There was a sinking feeling in the pit of my stomach when I allowed myself to entertain this idea in principle - to go study marketing in the States. At first, this seems like too bold an idea when you have a three-year-old child, you rent an apartment, and your savings are barely enough for the minimum payment for a mortgage in the Moscow region. But Tinkov’s story is just about “like everyone else” - it infected me with a feeling of limitless possibilities, and I immediately expressed my idea to my husband, who immediately stopped nodding off and, it seems, did not mind me making inquiries.

The University of Berkeley met my parameters - fast, with the best professors and a beautiful logo on the diploma.)


University of California at Berkeley

Plus San Francisco is nearby. Silicon Valley and famous Californian beaches.

Then the question of price arose - at first $19,500 seemed like a huge amount. As I found out the prices for training in best universities Moscow and multiplied by three years, the amount no longer seemed so huge. More precisely, these two amounts turned out to be identical. The difference is that at a Moscow university, three years of studying in the evenings would separate me from a diploma, and at Berkeley it would be several months of “plowing” day and night.

I chose a four-month course that included the following subjects:

I studied with the co-author of David Aaker's books on strategy, with the former head of the Far Eastern division of Colgate-Palmolive, with a consultant for British Airways, a former Stanford professor, and many teachers with equally great track record. Some taught in very unusual ways. =)

The student population is very diverse, 90% are “like everyone else” different countries. Some sold apartments and cars to be here. Companies paid for others, and parents paid for others.

Unfortunately, there were very few Russians among us. My friends, who easily found $20 thousand to upgrade their car, were very surprised how I could find the same money for education. Official statistics of participants in my program by country:

Having come all this way and spent all my savings, I couldn’t afford to study for C grades (I’m still not Tinkov), although sometimes I wanted to sleep. In the photo - a Chinese student sleeping on his desk during lunch break, poor fellow.

I don't think grades are important. Much more important is communication with specialists, cases, links and ideas, taken in pencil. But to clear my conscience, I did everything to get all the “A’s.” Moreover, it was exciting. As far as I know, there were only two of us in my group who succeeded - me and the Japanese Yohei. He had a couple fewer disadvantages, so he had to give a speech at the graduation :)

The transcript of my grades is the GRADE column.

TOTAL

Probably, if it weren’t for the book, I would still be working as a copywriter in Yandex. The book not only gave me an idea of ​​where exactly to go to study, but “pushed” me out of the state of being a “mom”, saving for a mortgage, working for years in a warm place (in Yandex it is really very warm - in every sense of the word).

For two years now I have been a marketer at Mann, Ivanov and Ferber and I am incredibly happy doing this work. Although, according to recent estimates, the money spent has still not been recovered. But that doesn't matter. I got a job in publishing precisely because books change people's lives. I don't expect million-dollar business ideas from books, but I know that they sharpen my mind and every time I become capable of more. What matters is what happened to you after the book. Change is priceless. :)

If you have stories about useful books that changed your life, send them to the publisher by email [email protected]. Don't forget to add photo evidence of your achievements throughout the text. The most interesting stories will be published on Lifehacker in the “BEFORE and AFTER” section. At the beginning of summer, three stories that received the most large number views, will receive national fame and five business books from the Mann, Ivanov and Ferber publishing house - at the choice of the winners.

Many people probably have a question: what is UC Berkeley Extension?

UC Berkeley Extension is a faculty additional education at the University of California Berkeley. This is not a fancy MBA, but it also doesn’t fit the formal standards of a bachelor’s-master’s-graduate program. In fact, this is a master's degree, but upon completion you will not be awarded a master's degree. The faculty has two main directions - additional evening education for adults - those who have been working in America for many years and want to gain new knowledge in different areas, but I’m not ready to quit my job and the IDP itself, where I’m studying, for this. IDP is an Interational Diploma Program. Special courses for students from all over the world. The main difference from an MBA is the absence of a GMAT requirement for admission, as well as the flexibility of customization. Well, the price.

What is an MBA? - besides the beautiful slogan, this is actually a master’s program, after which a master’s degree in business administration is awarded. In the Western world, a fairly common form of education, often necessary for employment in certain positions in international and local corporations. An MBA teaches you how to work in them and make money for companies. But there are two factors that make an MBA very difficult to actually study there - the costs (from 50 to 100 thousand dollars a year depending on the school) and the duration - usually two years. I couldn't afford either one. I didn’t have sponsors who would feed me for such a long time, and the amount was huge... some people actually manage to take out an education loan with a payment of 10 years, but somehow I didn’t get around to it... but on Being out of business for 2 years was a bit scary... As it turned out later, you can quite successfully attend some MBA sessions while studying at another faculty. UC Berkeley Haas Business School is one of the leading business schools in the United States. Really very cool with a strong bias towards entrepreneurship, start-ups and new technologies (innovations). So, I can almost always attend these sessions for free and you can really learn a lot there.

The flexibility of the IDP program lies in the fact that upon admission you can choose what you want to study. Base - semester. You can either complete a semester and leave (4 months), or take an unpaid internship at a local company for 4 months - as a result, in just 8 months you will have American theoretical knowledge and practice. There is also MBT - which stands for Management and Business Track. Actually, as Gene Hendricks says, MBT is a transport system around Boston, but since the name is similar to MBA, this is such a marketing ploy on Berkeley’s part... when asked what MBT is, you can safely answer that it’s like an MBA only with some academic differences :)

As you can see on the faculty website, there are 5 programs in which you can study - Business Administration, Marketing, Finance, Global Management and Project Management. they can be combined, but the basic ones are BA and finance. Those. It’s optimal to take one or the other for the first semester to gain general knowledge, and then one additional one. But everything can be twisted as you want - the programs are independent and can be studied separately.

I took Business Administarion (since it is most similar to an MBA) and Marketing - this is probably closest to me. But for some reason, the dean’s office asked me to swap them - apparently there weren’t enough places on the BA stream... and oh well.

As indicated on the website, a semester of training costs $13,500, which is not so much. If you take an MBT like me, the second semester costs $12,600 - a purely American approach. it’s called rebate :) the practice still costs either 2.5 or 3.5 thousand - I don’t remember exactly. Another wonderful aspect of the matter is the need to pay for each semester separately, i.e. You only need to pay $13,500 first. When you finish - more. This is very convenient if your parents pay for you. Although they must provide certificates from their bank for all the money plus accommodation - there is a scheme. I don’t remember it exactly, but I needed to show something like 55 thousand dollars for two people with my wife.

Another feature of the training is its intensity - unlike an MBA, there is no time to read literature or visit the library, because The course is the same in volume, but instead of a year it lasts 4 months - because I have never been particularly diligent in my studies - this is very good.

Attendance is required. In principle, attendance is even 10 to 20 percent of your grade. I didn’t have a single pass during the marketing semester, which is certainly amazing for a person who was so crazy at Moscow State University. They simply deal with non-attendance - after several absences they stupidly report to the Department of Homeland Security (such as the migration service) and cancel the visa - and goodbye to America for a long time...

And here is the schedule

Berkeley is known to the world as a forge of qualified scientists, Nobel laureates and inventors. And this summer program takes place at the University of California, thanks to which the city has become so famous. UC Berkeley is located in an exceptionally picturesque location on the San Francisco Bay. Thanks to this, students all year round can enjoy the fresh sea air, and the warm climate of the state and the proximity of hot sandy beaches will complement the impressions of the trip. At the same time, you can get to the city with its stunning sights in a matter of minutes.

Benefits of training

  • Studying and living in one of the most famous universities USA - UC Berkeley.
  • The language course is complemented by cultural events, conversation workshops and afternoon relaxation.
  • Rich entertainment and excursion program.

Academic subjects are the cornerstone summer programs university. Here we are confident that learning should be useful and exciting, therefore, unlike conventional courses in higher school, the programs are structured in a special way for the most effective development educational material. Participants will get from the training exactly what they need most: they will be able to deepen their knowledge of a particular discipline, improve basic academic abilities, or discover new interesting facts.

Core lessons run from Monday to Friday from 9:30 to 12:00, and elective classes run from Monday to Friday from 15:00 to 18:30. Participants in UC Berkeley programs choose two additional courses and one mini-course.

Core subjects are taught in engaging seminar formats where discussion and the exchange of ideas and thoughts are highly encouraged. They are conducted by experienced university teachers. Mini-courses take place twice a week on Tuesdays and Thursdays in a fun and informal atmosphere.

There is no “typical” daily routine at university. The daily program is based on your wishes and needs. Whatever program you choose, you can be sure that the training will be intense, and the rest will be fun and exciting.

Academic subjects

Morning courses:

SAT Test Prep ($1,200)

SAT Test Preparation (classes focus on test preparation in math, reading and writing, and improving key skills needed for successful completion exam) – paid additionally.

Architecture ($150)

Get to know different architectural design styles, concepts of form and place. Learn how social, technological and natural conditions influence the construction of architectural objects.

Entrepreneurship

You will learn how to start and successfully manage your business, you will be able to develop leadership qualities, and also learn how to attract investors and bring your innovative ideas to life.

Introduction to Economics

The course examines microeconomics using the example of businesses of individual firms and farms, and macroeconomics, allowing students to understand national and international economic policies.

Introduction to Finance

You will learn about the essence of how financial markets and exchanges work, as well as the reasons for the success and failure of the largest corporations on the world stage.

English as a foreign language

The course is designed specifically for international students for whom English is not their native language; Through discussions, reading and writing essays you will improve your language skills - writing, reading, listening.

Psychology and Social Behavior

This course will introduce you to personality psychology, which is the study of personality development and the formation of character traits. You will study the classic concepts of the science, including trait theories, psychoanalytic theories, and behavioral theories, and form your own opinions about how personality is formed.

Engineering

This course will introduce you to the fundamentals of engineering. You will explore various aspects of mechanical, structural, civil and electrical engineering through practical projects. At the end of the course, students develop their own project.

International law

At the very beginning of the course, students will become familiar with the sources of international law, who creates them and how, as well as who is the subject of law. Next, an analysis will be made of the subsections of public international law and personal international law. There will also be discussions on the resolution and other legal mechanisms.

Robotics

Explore the science and technology behind robots and learn how robots are used in everyday life. Students will have the opportunity to visit UC Berkeley graduate labs where they are working on the latest technologies in robotics and artificial intelligence. Robotics will also teach students to use the C++ programming language to control a microcontroller to build a robot. In this way, robots will be able to carry out tasks, and the children will become familiar with the basics of electronics. A personal laptop is required for the course.

Medicine

The course will give participants knowledge about the work of various body systems - the endocrine system, microorganisms, brain and immune system. The program is devoted to issues of innovation in medicine and modern problems science.

Computer Science and Application Development

Have you ever wondered how the mobile apps we use every day are created? Students in this course will learn the basic programming language and its basic principles, and will also learn to deal with design and development software products and will participate in discussions on creative design. Students will develop their own unique application concept, present it to colleagues and discuss the future together.

Afternoon courses:

SAT Test Prep – ($900)

Classes focus on test preparation in math, reading and writing, as well as improving the key skills needed to pass the exam - at an additional cost.

International relations

Man and law - current problems(discussions on topics: war and terrorism, human rights, healthcare, etc.)

Urban planning and design

On this course You will learn basic urban design techniques and be able to develop your own urban improvement projects.

Digital Marketing

Analyzing consumer behavior in the market and developing a winning strategy for advertising and selling products.

Psychopathology

The study of basic mental illnesses, pathological human behavior, as well as various types therapy and treatment of these abnormalities.

Essay writing

Improving academic writing skills for successful study at school, college, university: identifying the audience, highlighting the main topic, defending one’s own opinion, grammatical and stylistic correctness.

Public speaking skills

Do oral presentations intimidate you? Do you prefer to stay at home rather than participate in debates in class? Oratory A must-have for anyone who wants to speak enthusiastically in front of a class or confidently ace a college interview. Learn to express yourself confidently and clearly by writing speeches and performing in front of an audience. Hone your skills with videos and texts from famous speakers so you can speak in any situation.

Game design

This course will focus on the fundamentals of game design and the essential skills needed to communicate your vision to others. Students will get acquainted with basic structures design, study their own ideas and present the final works. The course includes lectures, daily exercise, invited guests and thematic excursions. All work will be aimed at developing a better understanding of video game design processes and developing original problem-solving thinking.

Introduction to Fashion Design

Find out how to succeed in today's fashion industry. Learn the basics of design and marketing, merchandising and styling, while finding your personal style. Participate in exciting workshops about design, technology, construction and trends, and learn how to create fashion sketches. Students will create their own sketchbook with a collection of six models.

Biology: Introduction to Genetics

From Mendel's peas to Dolly the cloned sheep, genetics has evolved greatly over the last 100 years. Students will be introduced to basic concepts such as the inheritance of personality traits and discoveries in the study of genetic research. The social and political aspects of genetics will also be discussed, as will topics such as genetic testing, the genetic basis of disease, the Human Genome Project, and the use of genetics in forensic science.

Business in the fashion industry

Explore topics from design and marketing to merchandising and style. Discussions will focus on design, production and identifying trends, as well as creating your own signature taste. Students will create a six-piece collection by the end of the course.

Business in the sports industry

This course reveals internal work a $100 billion global sports business. Explore marketing and commercial strategies from ticketing, consumer loyalty, corporate sponsorship, brand management to management and franchise models. We focus on American sports.

Seminars

Yoga/Pilates
Discover new way relaxing and strengthening muscles through special exercises and a unique technique of proper breathing.

Foreign films and food
Studying the cultures of different countries by analyzing their cinema and food preferences.

Basketball
You will have the opportunity to develop and improve your basketball skills through participation in basketball competitions.

Preparing to enter university
Worried about the college application process? Do you have questions that you would like answered by an experienced professional who understands the topic? Join a seminar to prepare for entering university.

Social activities (volunteering)
Take your passion for helping to the next level and create your own social project along with a team of interested peers. Develop key leadership skills, take initiative, motivate and work together with a common goal - to help the local Berkeley community.

Dancing Hip Hop
Is it necessary to spend funds from state budget to study cells? Is it fair to apply death penalty for serious crimes? Study the pros and cons and decide which side you are on. Become an expert in ethics and law by defending your point of view.

Individual fitness classes
During the fitness classes you will receive specialized instruction on proper nutrition, cardio exercise, etc. (RSF membership required)

Photo
Spend the afternoon learning the art of photography with friends. Explore Berkeley through street portraits, selfies, tableaux vivants and more. Bring your camera and thirst for discovery. The course is suitable for both beginners and advanced students.

Walking tours of Berkeley
Explore the beautiful geography of the Bay by joining these day hikes. Together we will discover the Sibley Volcanic Regional Reserve, Strawberry Canyon and the magnificent natural diversity Berkeley, Oakland and San Francisco. Hiking is suitable for everyone.

Schedule

Seminars

  • Yoga/Pilates
  • Foreign films and food
  • Basketball
  • Preparing to enter university
  • Social activities (volunteering)
  • Dancing Hip Hop
  • Debate club
  • Individual fitness classes
  • Photo
  • Walking tours of Berkeley

Sport

  • Fitness
  • Gym
  • Tai chi
  • Aerobics
  • Water sports
  • Dancing
  • Frisbee
  • Beach volleyball
  • Tennis
  • Football
  • Kickball
  • Basketball
  • American football
  • "Capture the Flag"
  • Golf
  • Hiking

Evening events

  • Beach volleyball
  • Decorating clothes
  • Picnics
  • "Ice Cream Evening"
  • Cooking and baking
  • Dinner in Chinatown
  • Pizza
  • Frisbee
  • "The Weakest Link", Bingo, Dodgeball and other games
  • Concerts, parties, karaoke, discos
  • Visiting cafes and cinemas.
  • Evening breakfast
  • Poker tournaments
  • Mafia
  • Hypnotic show
  • Casino night
  • Going to a coffee shop

Excursions

San Francisco - first trip
A visit to the city center, where there are many shops where everyone will find the right thing at an affordable price; a trip to Chinatown, an area inhabited by the Chinese since 1850. Here you can buy traditional Chinese herbs, fortune cookies with inside and much more.

Baseball match
A trip to an SF Giants game at the incomparable stadium of the same name, with stunning views of the bay.

San Francisco - second trip
Walk along the famous Golden Gate Bridge and a beautiful green park. Visit Nob Hill and other San Francisco attractions.

Six Flags Marine World Wildlife Park
Visit to an aquarium, theme park and wildlife park.

Palo Alto/Stanford University
Tour of the university, including the art museum and Parc Rodin

Santa Cruz and its university
After visiting the university campus, you will go to the beach or an amusement park.

Accommodation

Accommodation in a student residence in rooms for two or three. Meals - full board.